CASE STUDY
Mother's Day
Classic QLD
LOCATION
Queensland (multi-site outdoor)
EVENT TYPE
Mass-participation community run
SERVICES
Full event operations & management
SCALE
Large-scale, multi-agency coordination
ABOUT
One of Australia's most emotionally significant charity events — a mass-participation run held outdoors across multiple Queensland sites, demanding government-level liaison, meticulous planning, and the kind of leadership that keeps thousands of participants safe.
Multi
SITE OUTDOOR DELIVERY
Zero
SAFETY INCIDENTS ON RECORD
Full
GOVERNMENT & COUNCIL COMPLIANCE
01
The brief
The Mother's Day Classic is a nationally significant charity event with deep community meaning — a mass-participation fun run held outdoors across multiple Queensland sites. The event required a partner capable of managing the full operational lifecycle: course design and permits through to on-ground workforce deployment, emergency services coordination, and participant experience. Safety, structure, and clarity of command were non-negotiable.
02
Stakeholder & government liaison
Delivering a public outdoor event of this scale requires approvals and ongoing engagement across multiple government and community bodies. On Brand Events managed all regulatory frameworks — securing permits and compliance documentation while maintaining productive working relationships with local councils, police, medical providers, traffic authorities, sponsors, and community stakeholders.
Understanding how to operate within these frameworks calmly and professionally is a capability that cannot be improvised on event day.
03
Volunteer & workforce management
The Mother's Day Classic relies on a large volunteer workforce supported by trained event staff. On Brand Events led recruitment, briefing, rostering, and on-site supervision — ensuring every team member understood their role and their chain of responsibility before arriving on site.
Clear delegation and disciplined oversight are what separate a safe, professional participant experience from one that unravels under pressure.
04
Risk management & safety leadership
Participant safety was the highest priority. On Brand Events developed and implemented comprehensive risk management plans and contingency frameworks, covering:
Weather contingency planning
Crowd flow management
Emergency services liaison
Medical incident protocols
Course integrity oversight
Traffic management coordination
05
The outcome
On Brand Events delivered the Mother's Day Classic QLD safely and professionally across multiple sites and years — protecting the event's strong brand equity, its emotional significance to participants, and its national reputation. Our experience demonstrates proven capability in managing large-scale, community-focused running events that require strong governance, operational control, and calm leadership.
Clients Impact
✔ Safe and compliant event delivery✔ Effective coordination of government and regulatory stakeholders✔ Strong volunteer engagement and workforce management✔ Positive participant experience✔ Protection of a nationally recognised event brand✔ Streamlined event operations through clear planning, accountability, and stakeholder communicationRunning a large-scale community event?
We bring the operational rigour, stakeholder management and on-ground leadership your event deserves.