CASE STUDY
Good Food &
Wine Shows
LOCATION
Melbourne, Sydney, Brisbane, Gold Coast
EVENT TYPE
Large-scale consumer food & lifestyle
SERVICES
Operations, staffing, exhibitor liaison
PARTNERSHIP
2016 – 2025 (9 years
ABOUT
For nine years, On Brand Events provided the operations and event delivery team that kept Australia's premier food and wine consumer event running flawlessly — across four cities, hundreds of exhibitors, and thousands of guests.
9
YEARS AS DELIVERY PARTNER
4
CITIES ACROSS THE EASTERN SEABOARD
100%
EVENT DELIVERY SUCCESS RATE
01
The brief
The Good Food & Wine Shows are among Australia's most prestigious consumer events, held in major exhibition centres across the Eastern seaboard. The organisers needed a trusted, experienced delivery partner to manage the full operational complexity of the show from features and talent management through to exhibitor support and partner liaison with the level of polish the brand demands.
02
What we delivered
On Brand Events served as the operations and event delivery partner for the full nine-year engagement. Our scope covered every aspect of on-ground execution: rostering and briefing premium event staff, managing show features and talent, providing hands-on exhibitor support, and maintaining clear communication with partners and stakeholders throughout.
We matched every team member specifically to the role, brand, and product they would represent ensuring genuine connection and the kind of enthusiasm that creates exceptional guest experiences.
03
Workforce & risk management
Managing a large public-facing event with food, alcohol service, and high foot traffic demands rigorous safety frameworks. We developed comprehensive risk management plans covering responsible service of food and alcohol, crowd flow, medical incident response, and contingency procedures for day-of disruptions.
Every staff member was recruited, briefed, and rostered with a clear chain of responsibility. Our prevention-first approach meant issues were identified and resolved before they could affect the guest experience.
04
The outcome
On Brand Events delivered the Good Food & Wine Shows across all four cities for nine consecutive years — a tenure that speaks to the trust placed in our team and the consistency of our execution. The event's national standing and strong brand equity demand partners who understand both the logistical and experiential dimensions of delivery. We protected that reputation at every show.
Clients Impact
✔ Premium guest experience
✔ Strong exhibitor and partner relationships
✔ Reliable event staffing solutions
✔ Effective risk and compliance management
✔ Consistent event delivery across multiple years
✔ Enhanced brand reputation through professional, customer-focused event staff and seamless operational support
Planning a consumer event?
We'd love to talk about how we can support your operations, staffing, and delivery across Melbourne, Sydney, Brisbane, and the Gold Coast.